Weekly Endeavor Wrap
Week of July 8- July 15, 2015
1. Facebook will be the single most important tool for 2016 campaigns. Thanks to their powerful new features, Facebook may become the new go-to medium for political persuasion. Campaigns will be able to promote emotional, hard-hitting videos right to their audiences’ newsfeeds and reach out to different, hard-to-reach demographics as well.
2. Most Americans now use social media as a news source. Facebook and Twitter have recently increased their emphasis on news, and its worked. According to the new study, the amount of users that use these platforms for news has increased substantially since 2013.
3. These are the global marketing campaigns you need to be aware of this week. Digital marketing has given campaigns the ability to successfully appeal to a wide-range of audiences and increase their brand’s appeal.
4. Nasa finally snapped a shot of Pluto, and of course, brands wanted in. This past Tuesday, Nasa revealed their high-res photograph of Pluto, and brands immediately jumped onboard. Check out each of these brands featuring their own #PlutoFlyBy.
5. Snapchat wants to make sure you know about Discover, and has made some drastic changes in its design to ensure you know about it.
6. This retailer is beating Victoria’s Secret. As demand for non-photoshopped images increases, consumers view brands that still re-touch their photos as untrustworthy. Due to this, Victoria’s Secret is in danger of losing its customer base, while this particular, unlikely brand’s sals shoot up.
7. Native advertising: so hot right now. Native is one of the hottest topics in digital media right now, and as marketers and publishers realize its benefits, spending on it soars as well.
8. Walmart and Amazon go head-to-head. May the best deals win.
9. Fox generated $40 million in ad revenue from the U.S Women’s World Cup win. Initially, Fox had predicted it would make $17 million at most, but with the U.S team’s outstanding performance, advertisers’ interests grew with each victory.