Weekly Endeavor Wrap
Week of June 21, 2015
1. Snapchat wants advertisers to spend hundreds of dollars on it and its launched a website to explain exactly why.
2. Instagram has finally become what its wanted to be since day one. Now, you can easily discover new content, follow images of events as they’re happening, and browse by hashtags.
3. With the new update, Instagram will soon become your favorite travel guide. Users may now “see the world as it happens,” add to their bucket list of places they’d like to see, foods they’d like to eat, festivals they’d like to experience, and so much more.
4. Millennials are now out of style. Advertisers have moved onto the next hottest thing: centennials.
5. Facebook wants to read your facial expressions. In its search to an alternative “like” button, Facebook wants to read your facial expressions and send appropriate cartoon faces to your friends.
6. Soon, people will only buy products that do “good” for society, according to Unilever and Vice. In the next ten years, more and more consumers will choose products based upon the good they’ll do for themselves and society.
7. Vice and Unilever have teamed up to launch a female-focused channel, Broadly. The channel will be video-led and focused on topics such as politics, fashion, sex and culture.
8. Plot twist: ad-blocking may actually be an opportunity, says AOL CMO Allie Kline. But those that don’t have strong premium content offer or ad tech offer could start dropping out in the next few months.
9. Say goodbye to the worst part of shopping: long lines. Walmart CEO reveals revolutionary barcode technology that may eliminate the waiting time.
10. According to these guys, Amazon and Google are “so yesterday”. Cloud.com’s founders CEO Sheng Liang and Director of Engineering Will Chan are not amused.