What is Inbound Marketing?
You may be hearing the phrase inbound or content marketing as something your business should be doing. Does this leave you scratching your head wondering what inbound and marketing are even doing in the same sentence?
According to HubSpot, the king of the industry, inbound marketing is, “the best way to turn strangers into customers and promoters of your business.” Another way to think about it: sharing content with the world with a purpose. No matter what your end goal – lead capture, growing your customer base, growing your thought leadership in your industry – inbound marketing can help you grow your business.
The Internet, search engines and social media have created an ideal environment, ripe for businesses to reach potential customers through high-quality media and publications. According to HubSpot, in 2014, 54% more leads were generated through inbound marketing than through traditional paid marketing efforts. Think of how much your could grow your business with 54% more leads.
So what is the inbound methodology? Think of it in four steps, 1) attract, 2) convert, 3) close and 4) delight. The key to inbound is putting together content for your business – blog posts, ebooks, case studies, whitepapers, etc. – to attract future customers. By strategically placing calls to action on your content pages you encourage visitors to convert into leads. Converting these visitors into customers happens when you nurture your leads, staying in touch with them through your CRM or email management system.
Using the inbound methodology will have your business turn strangers into customers, in no time.
Want to learn more and get started with your own content marketing campaigns? Check out our ebook: 6 Steps to Launching a Killer Content Marketing Campaign.