5 Great Brand Reactions to SCOTUS Marriage Equality Ruling
Today the Supreme Court of the United States ruled that gay marriage is legal is all 50 states. Regardless of your politics, events like this provide brands with a great opportunity to publish timely, creative content
Here are 5 great examples of brands responding to today’s decision on Twitter:
— Visa (@Visa) June 26, 2015
Simple, sweet and effective. Visa’s tweet was the first we saw and it immediately warmed our hearts. Kudos to Visa for getting this out within 16 minutes of the opinion being released and for seamlessly incorporating their slogan.
— American Airlines (@AmericanAir) June 26, 2015
Similar to Visa, American Airlines was QUICK with this tweet – sending it just 5 minutes after the 10 a.m. ruling. Points for timeliness and for the “We’re on board,” pun, bringing it back to your product.
— Gap (@Gap) June 26, 2015
Gap shared the message above and changed their Twitter avatar to show their support. Similar to American Airlines, Gap did a great job of tying in their product with “Equality is always in style.” Additionally, they incorporated their corporate social responsibility motto of “Do more.”
— MasterCard (@MasterCard) June 26, 2015
Financial service brands were really on their A-game with social responses today. MasterCard shared a tear jerking video telling the story of Monica and Janette, a lesbian couple who was given a once-in-a-lifetime engagement experience thanks to MasterCard. Props for capitalizing on Twitter’s video card functionality.
— Uber (@Uber) June 26, 2015
Uber effectively used the last line of the decision, “It is so ordered,” in their tweet, combined with an animated GIF, a great way to make the tweet eye-catching and engaging, especially with Twitter’s recent auto-play functionality.